Legal
Last updated: March 2026
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Our website address is upcountryhome.com. UpCountry Home is a luxury furniture showroom located at the Atlanta Decorative Arts Center (ADAC), Suite 401, Atlanta, Georgia. We are committed to protecting the privacy and personal data of our website visitors, trade clients, and prospective customers.
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When you submit a contact form, trade application, or product inquiry on our website, we collect the information you provide — such as your name, email address, phone number, company, and any message details. This information is used solely to respond to your inquiry or process your application. We do not sell or share this information with third parties for marketing purposes.
If you subscribe to our newsletter, your email address is collected and stored through Mailchimp, our email marketing platform. By subscribing, you consent to receiving periodic updates from UpCountry Home. You may unsubscribe at any time using the link included in every email. Mailchimp maintains its own privacy policy governing data you provide directly to them.
Like most websites, we automatically collect certain technical information when you visit, including your IP address, browser type and version, device type, operating system, referring URLs, and pages visited. This data is used in aggregate for analytics and site improvement purposes and is not used to identify you personally.
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Our website uses cookies — small text files stored on your device — to improve your browsing experience, analyze site traffic, and understand how visitors interact with our content. Cookies do not give us access to your computer or any personal information beyond what you choose to share.
We use both session cookies (which expire when you close your browser) and persistent cookies (which remain on your device for a set period). You can control or disable cookies through your browser settings; however, doing so may affect the functionality of certain parts of this site.
Third-party services we use, including Google Analytics and Microsoft Clarity, may also place their own cookies on your device. Please refer to those services’ individual privacy policies for more detail.
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We use Google Analytics, a web analytics service provided by Google LLC, to understand how visitors use our website. Google Analytics collects information such as pages visited, time spent on site, traffic sources, and general geographic location. This data is aggregated and anonymized; it does not identify you personally. Google may use this data in accordance with its own privacy policy, available at policies.google.com/privacy. You may opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on.
We use Microsoft Clarity, a behavioral analytics tool provided by Microsoft Corporation, to better understand how visitors navigate and interact with our website. Clarity may record session replays and generate heatmaps that show aggregated patterns of clicks, scrolls, and mouse movement. This data is used to improve the usability and design of our site. Clarity does not collect personally identifiable information unless you voluntarily provide it through a form. Microsoft’s privacy policy is available at privacy.microsoft.com.
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Our website includes embedded content from third-party services, including Google Maps for showroom location. These embedded services may collect data about you, set cookies, and monitor your interaction with their content, particularly if you have an account with that service and are currently logged in.
By interacting with embedded content on our site, you are subject to the respective privacy policies of those third-party services. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services.
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We retain personal data submitted through our forms only as long as necessary to fulfill the purpose for which it was collected — typically to respond to your inquiry or process your application. Inquiry records may be retained for a reasonable period thereafter for business correspondence purposes.
Analytics data collected by Google Analytics and Microsoft Clarity is retained according to each service’s own data retention policies. Aggregated or anonymized data may be retained indefinitely as it does not identify any individual.
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You have the right to request access to, correction of, or deletion of any personal data we hold about you. To make a request, please contact us at the email below. We will respond within a reasonable timeframe and will honor all verifiable requests to the extent required by applicable law.
Please note that certain data may be retained where we have a legitimate legal, security, or business obligation to do so. We will inform you if any portion of a deletion request cannot be fulfilled and explain the reason.
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We do not sell, rent, or trade your personal data to outside parties. We may share data with trusted third-party service providers (such as Mailchimp, Google, or Microsoft) strictly to operate our website and communications, and only to the extent necessary to provide those services. Each of these providers is bound by their own privacy policies and data processing obligations. We do not authorize them to use your data for any purpose beyond what is required to deliver services to us.
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While we take reasonable precautions to protect your personal data, no website or internet transmission is completely secure. We cannot guarantee the absolute security of any information you transmit to us and do so at your own risk. UpCountry Home shall not be liable for any unauthorized access, disclosure, or loss of data that is beyond our reasonable control.
Links on our website to external sites are provided for your convenience. We are not responsible for the privacy practices or content of those external sites and encourage you to review their privacy policies before submitting any personal information.
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We may update this Privacy Policy from time to time to reflect changes in our practices or for legal, operational, or regulatory reasons. When we do, we will revise the “Last updated” date at the top of this page. We encourage you to review this page periodically. Your continued use of our website following any changes constitutes your acceptance of the revised policy.
Questions?
If you have any questions about this Privacy Policy or how we handle your data, please don’t hesitate to reach out.